Behind The Big Screen Amc Entertainment Marketing Essay

Behind The Big Screen Amc Entertainment Marketing Essay Most companies tend to use technology in order to make improvements and excel in order to gain profit. A lot of places also function completely through technological means. IT is great to use as an advantage as long as everything is kept up to date, and meets the companys needs. It assists with budgeting and operating performance, as well as creates new opportunities with products and services. Without technology, it is hard to keep up with the modern times as most things are now happening electronically. One such company that makes great use of it is AMC Entertainment, which is a very popular movie provider. AMC provides entertainment to the masses through show times at its multiple theatres throughout the US and Canada. Constant work is put into making sure that the best products and services are being offered to customers everywhere. All chains of command work in making sure that everything provided is the most optimal in order to beat all competitors. In order to stay ahead, it is important to analyze strengths and weaknesses, and to acknowledge threats and the opportunities that may lie ahead. Information technology has a certain level of impact on strategy as well, and since it plays a big role with AMC, it therein plays a major role with strategy. AMC has been working hard since the beginning, making sure to constantly advance and stay ahead of competitors. With a rich history of advanced technology from AMC Entertainment, American Multi-Cinema (AMC) has been an industry leader in entertainment. From the first suburban multiplex theatre to the first megaplex theatre, AMC has continued its long tradition of guest service and innovation through products and services that make the entertainment experience more satisfying for millions of guests year in and year out. AMC has over 299 theatres with 4,528 screens in 30 states including the District of Columbia, and four countries outside the United States. Their headquarters are based in Kansas City, Missouri, where it first started in the 1920s. Currently, AMC employs 16,800 employees, in which 800 are employed full-time and 16,000 are employed part-time. AMC recorded revenues of $2,265.5 million dollars during the financial year which ended in April 2, 2009 or FY 2009; there was decrease of 2.9% over FY2008. (Datamonitor 2010) AMC is listed on the FORTUNE 1000 as one of the largest companies in Kansas City. AMC offers guests who arrive for morning screenings the opportunity to see any first-run movie before noon as well as special ticket prices on selected Fridays, Saturdays, and Sundays even on holidays. AMC also started the industrys first Guest Loyalty program. This program offers a free membership and rewards customers every time customers go to a movie at any AMC theaters. Another program AMC provides is their Silence is Golden program. This is a proactive national program aimed at providing a distraction-free entertainment environment for all AMC customers inside the auditorium. AMCs Guest First program empowers employees to use the companys philosophy to service customers and to take care of all the customers the best they can. In 2002, AMC introduced the first National Gift Card program, providing a new and exciting way to enjoy the diverse selection of specialty films at many locations across the country, 365 days a year. Although AMC has merged with businesses and other major companies, such as MovieTickets.com and Loews Theatres, it still has many competitors. Among these competitors are the Regal Entertainment Group, Cineplex, National Amusements, and Cinemark Holdings, Inc. Regal Entertainment Group is the number one leader in domestic motion picture exhibition, making AMC come behind (Regal Entertainment Group, 2010). Regal has 6,745 screens in 546 theatres, offering more screens per theatre than the average. They stay ahead by continuing to acquire other theatre groups, which in turn puts more theatres in the states making it possible to increase revenue. Cinemark Holdings Inc is third in the industry and has placed theatres in different countries as well as the U.S, which provides it with one advantage. Cinemark has 423 theatres and 4,884 screens in Latin American and the U.S. (Cinemark, 2010). This includes theatres in Mexico, Brazil, Chile, Columbia, Ecuador, and even locations in Taiwan. Cin eplex is a small competitor with AMC as it is a formation of two popular theatres in Canada, its home base, and merged with Loews, which AMC acquired in 2006. Also among AMCs competitors is National Amusements Inc, which is included among the top ten successful theatre companies. Although it is smaller, National is the parent company of both Viacom and CBS Corporation, which have great profit considering these companies include Paramount Communications, MTV Networks, Blockbuster Video, among others (Answers Corporation, 2010). In order to stay ahead and venture forth, it is important for AMC to have great leadership. AMC is a company with 16,800 employees, not including those in higher level employment, and AMC works off of a hierarchical structure (AMC Entertainment, 2010). A hierarchy consists of a group of individuals in charge, and then has those underneath at varying levels. Each level is responsible for handling those duties that are designated to them for the position they are in. AMC has employees in corporate, management, and also as associates in the theatres. With so many theatres throughout the US, it is important to hire management and associates that are able to handle the performance of each, although major responsibility is still directed towards corporate. AMC provides each level of employment with the ability to have appropriate degree of control in order to efficiently run each location. It provides employees with bonuses based on performance, as well as great benefits offering incentives to increasing customer satisfaction, therefore increasing sales. Employees are diverse in background, as well as skills, in order to provide innovation contributing to the success of AMC theatres. Each associate is important in maintaining the day to day tasks associated with operating every facility. The hierarchical structure is further presented by the fact that there is a Board of Directors, CEO, the management the theatre managers go through to get to the corporate headquarters, theatre managers themselves, and then the associates at the theatres as well. It is important that each level contributes to the functioning and success of AMC Entertainment. In order to make sure that AMC is prosperous, it is important to analyze strengths and weaknesses so as to see what should be worked on or pushed further. SWOT analysis is defined as a tool that identifies the strengths, weaknesses, opportunities and threats of an organization. Specifically, SWOT is a basic, straightforward model that assesses what an organization can and cannot do as well as its potential opportunities and threats. The method of a SWOT analysis is to take the information from an environmental analysis and separate it into internal strengths and weaknesses, and external issues, opportunities and threats. Once this is completed, a SWOT analysis determines what may assist the firm in accomplishing its objectives, and what obstacles must be overcome or minimized to achieve desired results. (www.Dictionary.com). This past year, AMC has capitalized from their strengths by opening 33 theatres with 476 new screens and have acquired 118 theatres with 1,395 screens. AMC also made a $665 million dollar major investment in improving its theatres from 2005 through 2009. As of April 2009, AMC has operated or held interests in 307 theatres with 4,612 screens, out of which 13 theatres are located outside the US (Datamonitor, 2010). From this, AMC theaters capabilities have enabled them to reach a broader customer base, which have contribute to its revenues. AMC recently purchase the bulk of the Kerasotes theatres creating a theatrical experience that spans over 200 years of business between them. Combining their joint experiences and their matching geographic will allow AMC to maintain the reputation for excellence in guest service that is an integral part of the companys culture. With the AMC experience, you will enjoy new value pricing programs, even more concession choices and cutting edge technolog y that will enhance your movie experience. A weakness that continues to hamper AMC is its lack of exploring international countries such as Canada, the UK, France, and China, leaving AMC to depend on the US market for most of its revenues. By relying on this, it has left AMC with a high debt that burden combined with operating and net losses will make it difficult to meet the increasing interest expenses. Growth in movie industry continues to grow every day. Recently, AMC has seen the opportunity to team up with RealD. RealD is a 3-Dimensional (3D) feature that enables AMC theatres to enhance the customer satisfaction and provide customers with a 3D film experience. Entering into a partnership with RealD, adds 1,500 RealD 3D screens to its theatres throughout the US and Canada. AMC also signed an agreement with Sony Electronics to put install 4K digital cinema projection systems across all its theatres. This upgrade allows AMC theatres to project digital cinema and allows all AMC theatres to serve its customers better. AMC was cited for being non compliant with the ADA, (American Disabilities Act). The Disabilities Act was passed to make accommodations for individuals with disabilities and that new construction or alterations made to commercial facilities conform to accessibility guidelines unless structurally impracticable for new construction or technically infeasible for alterations (Datamonitor 2010). Any further non-compliance issues from the ADA that AMC would face will result in additional expenses to the company which will negatively impact its brand image and operating results. Companies have business models in order to help make decisions that will benefit stakeholders (Applegate, Austin, Soule, 2009). It is important to analyze strategy and capabilities used to accomplish it. Since IT is used with many businesses, it is important to look at the impact it has on both. AMC Entertainment primarily uses technology in order to maintain business. It is important to stay ahead in order to provide great customer satisfaction so customers do not choose other competitors. If AMC kept its technology the same, then customers would be less likely to see movies at AMC theatres, especially with the increasing costs of attending. Why go to a theatre that provides mediocre service and limited concessions? It is important for AMC to include IT in business strategy, in order to maintain revenue and popularity. AMC uses technology primarily in order to advance as it is needed for theatres to remain functioning. Part of strategy, besides acquiring other smaller theatres for new locations, is staying up to date with what wants to be experienced by movie goers. With advancements in technology, the human population has become accustomed to flashes and bright lights, expecting every movie to contain both. Computer animated movies and the very recently popular 3D movies, have created a great importance on image enhancement and sound quality. AMCs core strategy is high in that it aims to increase revenue through updates, new software, and investment put into digital projector systems. The older 35 mm film no longer provides the same excitement as it once did. Along with a clean environment and better concessions, AMC has made sure to create a better viewing experience through precise color and bigger images. Digital projector systems provide color as being more natural in that each mirror is used to depict one pixel moving back and forth reflecting primary colors (Whatis.com, 2005). As mentioned previously, AMC is working with Sony and IMAX to implement these systems into all theatres. Loews is a subsidiary of Sony, and AMC acquired Loews in 2006, having Sony and AMC work together in order to improve technology, especially with sound. Sony is known for its manufacturing of electronics, such as audio and video, and also the information technology it offers. Since it is a leading provider of these products and services it is obvious that the cost is high, it is also apparent, that with this especially, AMC Entertainment is not wary when taking a risk and spending a great deal of money, i.e. $665 million dollars, in order to make improvements. These risks of investment are taken in order to stay competitive and increase revenue, which it has done from $400 million in 1991 to $2.4 billion in 2008 (AMC, 2010). AMC also spends the money in order to merge with different companies o r own part of some, such as MovieTickets.com and Fandango. MovieTickets.com and Fandango were partly acquired in order to increase the customer experience to a satisfactory level. The process of seeing what movies were available and purchasing tickets for those movies became easy and convenient. No longer would customers have to wait in extraordinarily long lines, now they can quickly buy tickets in the convenience of home. This is what is focused on when working on the core capabilities. The process became easier for customers and it was more efficient, and saved time. In this the core capabilities were low as there was a cost to buying a part of these companies, so cost was not necessarily reduced, risk and uncertainty were high, and this was a business opportunity that did end up becoming successful. In viewing the IT impact map below, we see that core capabilities are low and strategy is high. AMC Entertainment merges with companies in order to be innovative and receive and implement ideas from different sources in order to improve proce sses. Cost is noted but when determining the growth that can come from spending, risks are taken. Focus is put on efficiency and rising revenue in order to stay up to date with technology. Money is spent on software and updates, as well as the Digital Manager, in order to maintain a functioning system and stay ahead. Most companies tend to use technology in order to make improvements and excel in order to gain profit. A lot of places also function completely through technological means. IT is great to use as an advantage as long as everything is kept up to date and meets the companys needs. It assists with budgeting and operating performance as well as creating new opportunities with products and services. Without technology, it is hard to keep up with the modern times as most things are now happening electronically. As stated before, AMC is listed on the FORTUNE 1000 largest companies in Kansas City. AMC has provided entertainment to people through show times at its multiple theatres throughout the US and Canada with over 299 theatres with 4,528 screens in 30 states including the District of Columbia. They also have theatres in four countries outside the United States. Their headquarters are based in Kansas City, Missouri, which was first started in the 1920s. Constant work is put into making sure that the best products and services are being offered to customers everywhere. IN 2009, AMC purchase the bulk of the Kerasotes theatres which between them have a combined 200 years of experience. Combining their joint experiences and their matching geographic allows AMC to maintain the reputation for excellence in guest service which is an integral part of the companys culture. All chains of command work in making sure that everything provided is the most optimal in order to beat all competitors. In order to stay ahead, AMC has put into action many new programs that will enhance any one s movie experience. Information technology has a certain level of impact on strategy as well, and since it plays a big role with AMC, it therein plays a major role with strategy. AMC has been working hard since the beginning by making sure to constantly advance and stay ahead of their competitors.

Biblical Women in Popular Culture

In today’s culture where individualism is emphasized and especially that women are encouraged to assume equal roles as men would normally take, two or three decades ago, it is very difficult to see eye to eye with how women are portrayed in the Bible during biblical times. â€Å"Girl power† or women empowerment is the rule of the day for women nowadays. Although, of course, all women as all men have the right to lead in the sense that they have the same intrinsic capacity to influence, the role of leadership has been blown out of proportion by feminist groups as they apply it to women.The result of this over blown leadership role of women has been the constant battle between members of opposite sexes in many significant areas within society. It has affected the homes, government and non-government institutions, down to the smallest entity that has within its membership men and women. The aim of this paper is to draw a comparison between Biblical projection of women (as portrayed in the Bible and the movie â€Å"One Night With The King†) and today’s popular culture’s endeavour to depict the function of women (McMurray, 2007).While at the moment, the common cry of women is equality to both genders as it is reflected in women’s roles in the family, in public places, and the obliteration of the stereotyped designation of females in past decades which until now has its bearing in the minds of the general public the consequent outcome of this campaign is prevalent in almost every area where function is concerned. In the late 1960s, women’s movement began to blossom.It was stirred by the then sentiment of repulsion to the tasks being typecasted among women. Women’s movement of the 60s aimed to question the menial duties relegated to women such as getting married, becoming a housewife and afterwards attending to household chores (including raising children), and when outside opportunity comes for them to work, the y’re consigned to answering phones, photocopying, etc (Encarta, 2006). The scenery has been changed and is no longer the same as in the past 30 or 40 years.The typical woman today is one that is among the working class – no longer confined to house premises, but working and providing as much as her male counterparts. She can be the manager or an executive of an established firm where most of the male employees are under her command. Equality in roles has now been achieved. Whereas this status and depiction of women in itself is not outright negative, the undercurrent force that it has created is the programming of the minds of today’s women to be resistant to the biblical description of their role as they are teamed with men.Instead of seeing male and female partnership as complimentary to both sexes, the danger of too much emphasis on equality especially when it is defined merely in domestic and public functions is the threat that masculinity poses to womanhood . It is good for women to fight for their basic equal rights with men as members of this global community, but if it results in certain imbalances because the aim has become the dethronement of the opposite gender, then the battle for equality has now turned into fight for superiority of the female sex.Biblical Women in Biblical Text The movie â€Å"One Night with the King† has successfully showed to modern world the right balance when it comes to understanding the woman’s role. In the film, the first of these lessons on womanhood could be derived from the example of Queen Vashti, King Xerxes’ dethroned Queen. Vashti’s removal as Queen was hastened by her attitude towards her King as she turned down King Xerxes’ request â€Å"to show her beauty to the people and the officials† (Esther 1:11, NKJV The Holy Bible 1982).At the very outset of this biblical narrative, there was already a sort of struggle as to whether the King should be obeyed in whatever demands he make or not. The whole picture of the Persian Kingdom’s celebration included not only King Xerxes’ feasting with people and officials but also Queen Vashti’s party which she arranged for â€Å"the women in the royal palace† (Ibid). In biblical times, kings command absolute obedience to their subjects. They could do everything at whim even the execution of their citizens.However, to what extent should Queen Vashti needed to â€Å"show her beauty to the people† at the King’s bidding, one cannot determine for sure. If it meant the exposure of the beauty of her naked body before the expectant public, it was wise and courageous for her to refuse even if it was a direct violation of the royal protocol. She was submissive to the King until this point of their relationship. Esther, however, as she is the main protagonist in the story, much of the lessons on women can be extracted from her life’s example. The first is her c ourage to risk her life for others.When she was finally raised to the high position of a Queen, she did not forget but rather remained committed to the preservation and welfare of her people. Until today, this virtue of selfless courage is admired in the world. It is one of the sought after virtues of leadership which unfortunately is lacking in many of those occupying leadership positions. The courage that the life of Esther showed in the story was not independent courage which resulted from a stubborn will. It was a courage constantly tempered by another life, the life of her cousin and mentor, Mordecai.She allowed herself to be constantly advised and influenced by the one who helped her reached her current high position. She remained as humble as she was in spite of the great changes and promotion that happened to her. She did not forget where she came from and did not abandon her people. It was Esther’s submissive attitude that brought her to the high position of being Qu een to King Xerxes in stead of Vashti. Contrary to what is being promoted today by our culture, Esther continued living her life (even as Queen) in a responsible manner.It is the dream of many young women today to wade their way through life to reach the point where there will be no one to hold them accountable anymore or have somebody to check them. Example after example of young celebrities have been the focus of media and news headlines that project the common outcry of many which hailed them to be the representations of American dream. Most of these modern-day models are strong-willed, carefree, and want to believe that life can be lived irresponsibly with no accountability. Esther’s example, on the other hand, stands in stark contrast to common perception of women in popular culture.Effects of Non-Biblical Portrayal of Womanhood Because of this non-biblical portrayal of women in our society, a lot of damaged has been inflicted on the minds of the majority of people. For one thing, the current trend of thinking is resistant to the Biblical teachings regarding women. The common minds have been preconditioned to reject and to not understand the Biblical ideals of what females should be. As a result, when femininity is the question, people would rather look to non-biblical sources as authority than the Bible.Non-biblical portrayal of women has pre-programmed people to reject biblical standards. When that happens, society begins to have problems because the standards have become different. Its negative effects include the entertainment of a different kind of criteria by which we look at what qualities should our average women possess. This is reflected in the women’s attempt to pursue what are not beneficial to them, simply because they have adopted rules or guidelines that are to them may put them in better position in this very competitive society.Other things that are currently occurring include the perversion of the role that women play befor e the eyes of the greater public. Roles that actually begin to evolve and never to bring the women to healthier assessment of themselves but either a view that makes them as simply objects of perversions or whimsical creation of a role that is not only sickening but also in reality, harder than the real, and more biblical portrayal of women.Femininity then, is very important to be defined and assessed according to real thing: the biblical benchmarks. Women will begin to see themselves the way God sees them then. As partners in the fulfilment of God’s grand design and when women start to accept the roles as defined by the bible, they then develop into healthy â€Å"organisms† capable of even settling into times when to be in the background is still very acceptable. Reference:1. Encarta Dictionary 2006. (DVD) 2. Maxwell, John, 2000. Commentary on Esther. P. 600. The Maxwell Leadership Bible. 3. McMurray, Sheri. â€Å"One night with the King† review. Christian Spot light. Accessed Sept. 24, 2007. 3. New King James Version, 2000. Maxwell Leadership Bible. Maxwell Motivation , Inc. (Thomas Nelson Publishing).

Alzheimer s Disease My Grandma s Killer - 1354 Words

Alzheimer’s Disease: My Grandma’s Killer Alzheimer’s Disease (AD) is characterized by gradual cognitive decline that beings with the inability to create recent memories or thoughts, which then proceeds to effect on all intellectual functions (Mayeux Stern, 2012). AD affects an estimated 5.5 million people in the United States, and 24 million people worldwide (Mayeux Stern, 2012). The incidence of Alzheimer’s disease is rising in line with the aging population, therefore; AD is most common in older patients around the ages of 60-85 (Mayeux Stern, 2012). Alzheimer’s Disease is the sixth most common cause of death (Latest Alzheimer s Facts and Figures, 2015). Therefore, in the United States, one individual will develop the disease in every 67 seconds (Latest Alzheimer s Facts and Figures, 2015). Pathology Alzheimer’s Disease is indicated by the break down of the nervous system, essentially the neurons within the brain (MacGill, 2009). The break down leads to nerve cell eradication, and the casualty of tissue throughout the brain (MacGill, 2009). As the disease progress, the brain begins to shrink fiercely, developing loss of its normal functioning (MacGill, 2009). Abnormal protein groups and structures of plaques and tangles characterize the disease (MacGill, 2009). Plagues and tangles are not able to be viewed or tested in the living brain, but are able to be observed in an autopsy of an infected deceased (MacGill, 2009). Plagues Plagues are abnormal clusters of

Knowledge And Understanding Towards Islamic Banking Finance Essay - Free Essay Example

Sample details Pages: 4 Words: 1120 Downloads: 9 Date added: 2017/06/26 Category Finance Essay Type Argumentative essay Did you like this example? As in our general knowledge, Islamic banking has become one of the most popular banking systems nowadays. It was claimed that today the global Islamic banking industry is worth more than USD 1 trillion in asset terms and experiencing a growth rate of 10 to 15% per annum (Fenton, 2009; Sole, 2007). It has emerged as one of the fastest growing industries. Don’t waste time! Our writers will create an original "Knowledge And Understanding Towards Islamic Banking Finance Essay" essay for you Create order Islamic banking also has spread all over the world with wide acceptance received by both Muslims and non-Muslims (Dusuki Abdullah, 2007). Until September 2012, Malaysia has sixteen Islamic banks which comprise nine local Islamic banks and seven foreign Islamic banks, six international Islamic banks and fifteen participating banks in Islamic banking scheme includes Development Financial Institutions (DFIs), Investment banks and commercial banks that offering Islamic banking services (Bank Negara Malaysia, 2012). Since that, the emergence of Islamic banks must have something special to relate with perception and perspective among Malaysian and the speciality of Islamic banks itself. Problem statement Changes in the Malaysian financial landscape and the introduction of Islamic banking has generated new dimension and phenomenal in banking sector. Such scenario had also led to the changes in the customers taste and demand for better and high quality banking services. This research was conducted to find out what is the perception of consumers toward Islamic banks. Research question 1) What is the perception of consumers toward Islamic banks? 2) What do you understand about Islamic banking products? 3) Do you accept Islamic banking? And if you do, what influence your acceptance? Research objective To investigate the perception of consumers toward Islamic bank. To find out the knowledge and understanding of Malaysians towards Islamic banking. To recognize the factors influencing the decision to choose Islamic banking. Theoretical framework Knowledge and understanding Perception of consumers towards Islamic banking Factors influencing the decision to choose Islamic banking Scope of study This study focuses on the perception of consumers towards Islamic banking. We will be conducting our studies on both muslim and non-muslim in Malaysia with different ethnic background. Unfortunately it will be impossible for us to do the study on the entire Malaysia so we have limited our study only in Shah Alam. Significant of study This study will be a significant endeavor in promoting Islamic banking and give information about the level of awareness that Malaysian have in relation to the culture of Islamic banking, the attitude of Malaysian towards Islamic banking and factors for bank selection criteria by Malaysian. This study is important because these findings will be beneficial to a variety of parties including Islamic banking provider, regulators, employees of the Islamic banks, and customer and encourage them to look into the current problems and challenges. To staff of Islamic banking; there is a need of an experienced and Shariah knowledgeable staff at an early stage, especially in the development stage. Moreover, Islamic banking staff lack training and there is a need for Islamic banks and BNM to explore the setup of an Islamic Training Centre for bank related staff. Customer awareness: To help the Islamic banking providers to understand customer behavior and the criteria in the bank selection process. The customers choose Islamic banking not only because of religious based decisions but more because of service quality and convenience. Islamic bankers need to increase their service quality and image. Limitation of study There are several limitations in doing this study. Firstly, the research is to investigate the perception of Malaysians towards Islamic banking. So the result that we get may not be the most accurate result because it is impossible to do the study sample of all Malaysian. It is because the perspective of these respondents does not mean that it is the same with the remaining population. Secondly, the different backgrounds of Malaysian in different research will show a different result. This will make it hard to be analyzed. The other limitation along the research is time constraints. Each student in our group has different time and life schedule and these constraints make it hard for us to hold discussions in order to complete this proposal. Literature Review Knowledge and understanding towards Islamic banking Perception is the act of discerning, realizing, and becoming aware of through the senses (Albrecht, 2003). Mokhlis, Hazimah., Salleh (2008) has also found that pricing and convenience were the main reasons for selecting a new bank or switching banks. Maryland. Gerrad and Cunningham (1997) also found that profit or interest rate served as a reason for people maintaining their relationship with Islamic banks. Rashid et al. (2008) said higher demand of Islamic banking products and services requires existence of superior quality in service, efficiency in system, strict compliance to Islamic Shari`ah and satisfactory community service through job creation and ensuring consistency in service provisions. Other than that majority of consumer perceived religion and economics as the patronage factors in Islamic Bank selection by customers. Ahmad, 2000; Iqbal and Molyneux,2005) said Islamic banking is constructed upon the principle of br otherhood and cooperation, which stands for a system of equity sharing, risk sharing and stake taking. It promotes such sharing and cooperation between the provider of funds (investor) and the user of funds (entrepreneur). Research by Ahmad and Haron (2002) for instance, shows that the majority emphasize religious as well as other factors like cost/benefit, service delivery, reputation and location in patronizing Islamic banks. influencing decision towards accepting Islamic banks The customer perception is often identified by their level of satisfaction towards particular products or services. Erol and El-Bdour (1989) said the most important criteria by customers while selecting Islamic Banks were the provision of fast and efficient services, banks reputation and image, and confidentiality. Haron et al. (1994) have found out three important criteria perceived by Muslims in selecting Islamic banks which is provision of fast and efficient service, the speed of transaction, and t he friendly bank personnel. There are also other factors influencing consumers perception towards choosing banks. Gerrerd and Cunningham (1997) considered parking space and interior facilities as important issues related to customer satisfaction. Naser et al. (1999) said among the most important service features used to measure customer satisfaction are convenience, competitiveness and location of service provider. Investigating services used and factors considered important in bank selection on 140 Canadian households, Laroche et al. (1986) found that friendliness of staff was the primary choice determinant followed by hours of operations, size of waiting lines, convenience of location, efficiency of personnel, speed of processing items, parking facilities and accessibility, availability of credit, bilingualism of staff, and interest on savings. In addition, it was found that convenience of location to college and parental advice and influence were the predominant factors having a bearing on students choice of bank said by Lewis (1982). Research methodology Data collection Sampling frame Variables and measurement Research instrument Data analysis (descriptive study) (hypothesis study)